Reputation Management

When was the last time you Googled your company name to see what consumers are saying about your business. Every business owners needs to be checking Google and Yahoo on a regular basis for posts on their company that are positive or negative.  This can be automated by using a free service called “Google Alerts” or by manually searching for your company name.

There are a number of popular websites where consumers go to post complaints.  Two of the most popular sites are www.ripoffreport.com and www.complaintsboard.com.

I recommend that you periodically check sites like www.ripoffreport.com and www.complaintsboard.com   for posts about your company. Keep in mind that most “complaints” websites allow you to post a balanced commentary. ComplaintsBoard.com makes it very easy for you to respond to a negative post, if you decide that is your course of action.

Depending on the post and the motivation of the person who created the post, different responses are suggested by our staff experts. Ignoring these posts is not an option. More and more consumers are using the Internet to check out companies before doing business with them.

Internet Reputation Management

Internet Reputation Management is one of the specialty services offered by Claramark.  When a client contracts us to review negative posts, we will do a thorough job of researching the complaint and try to reach out to the person who is upset. The best course of action is to resolve the matter directly but that is not always reasonable or possible.

In cases where the posts are misleading or just plain lies, we will contact the websites where these posts are made and seek a retraction.  Our success with removing posts where there are  valid misrepresentations is very high.  If your company needs help dealing with negative posts on the Internet, please give us a call or complete the form at the bottom of this page.

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