ClaraMark, a Guayaquil-based company and leader in SEO services, is currently recruiting individuals to become Executive Assistants for the company’s Marketing Director. We are looking for people with a college degree in Marketing, Business or any related degree.

Duties and Responsibilities: The Assistants will be in charge of:

• Helping the Director in the development of new strategies of marketing online
• Communicating with U.S. and Canada based clients via telephone
• Maintaining an excellent customer liaison

Key Personal Attributes: We prefer people who are:

• Self-driven, results-oriented
• Positive outlook, and a clear focus on high quality and business profit
• A natural forward planner who critically assesses own performance
• Mature, credible, and comfortable in dealing with senior company executives
• Determined yet reliable and tolerant
• Empathic communicator and able to see things from the other person’s point of view

Specific Job Skills: Able to communicate and motivate both orally and via written media. Understands the principles of online marketing and advertising cost-effectiveness, including market sector targeting. Social Media and Internet savvy.

Candidates must be able to prove previous experience in managing projects, staff and customer liaison in English and in Spanish.This is a great opportunity to develop a marketing career with a focus on Search Engine Optimization. If you’d wish to apply for this position, send your professional CV and salary aspiration to elvis@claramark.com

El Mitsubishi Lancer 2010 es un sedan compacto deportivo, que combina tecnología de punta en cuanto a seguridad y comodidad para el usuario. El Lancer posee un diseño muy estilizado y divertido a la vez.

Su diseño inspirado en carreras de rally, la compacta construcción de su carrocería, con suspensión deportiva, todo apunta a que el Lancer 2010 sea súper ágil, incluso para correr en las carreteras mas hostiles del mundo.

El Mitsubishi Lancer 2010 tiene un estilo externo e interno muy fresco, así como características estándar. Todas sus versiones cuentan con control de sistema de tracción, estabilidad, y sistema de frenos antibloqueo. El Lancer 2010  recibió un reconocimiento del Instituto de Seguros para la Seguridad en Carretera (Insurance Institute for Highway Safety, IIHS), el Top Safety Pick premio mas codiciado en la industria automotriz. Este premio reconoce a los vehículos que tienen el puntaje más alto en protección contra impactos traseros, delanteros, laterales y de vuelco.

Los clientes de Mitsubishi en Victoria pueden conocer el nuevo Lancer

Los clientes de Mitsubishi en Victoria tienen la oportunidad de conocer el nuevo Lancer en Internet.

El Lancer 2010 está disponible en tres versiones con tracción delantera: DE, ES y GTS, y una versión Ralliart con propulsión en todas las llantas. Las versiones DE y ES están equipadas con un motor de 152 CV de cuatro cilindros de 2.0 litros, mientras que la versión GTS tiene un motor mas poderoso de 168 CV de cuatro cilindros de 2.4 litros; la transmisión manual de cinco velocidades es básica, y la transmisión variable continua (CTV) es opcional.

El Mitsubishi Lancer Ralliart cuenta con un motor de 237-hp 2.0 litros turboalimentado de cuatro cilindros, y con una transmisión de seis velocidades de doble embrague de cambio Sportronic (TC-SST) con mando de transmisión secuencial detrás del volante. La versión ES esta equipada con llantas de aleación de 16 pulgadas, un asiento trasero dividido 60/40, aire acondicionado, sistema eléctrico de control de velocidad y una entrada auxiliar de audio; la versión GTS cuenta con deflector trasero, luces anti neblina, suspensión deportiva, llantas de aleación de 18 pulgadas, control de ambiente automático y Bluetooth. La versión Ralliart recibe un trato más exclusivo, luciendo características únicas en su exterior e interior, así como una entrada pasiva de llave.

Las características de seguridad en cada uno de los Lancer incluyen estabilidad y sistema de tracción, sistema antibloqueo para frenos de disco en las 4 llantas, cabeceras activas que proporcionan protección contra lesiones de la columna cervical en caso de un impacto trasero y un sistema de monitoreo de presión de neumáticos, junto con airbags frontales, laterales y de cortina.

Para saber mas detalles del Mitsubishi Lancer o de cualquier otro modelo disponible en Harris Mitsubishi, nuestros clientes Mitsubishi de Victoria pueden llamar al 250-758-5000.

Los clientes de la Mazda en Nanaimo pueden visitar Harris Mazda en la Isla de Vancouver y disfrutar de tasas de financiamiento para el nuevo sedan MAZDA6. Esta oferta especial, para el MAZDA6 en Nanaimo, forma parte del evento de Mazda “Drive for Joy”.

La seguridad ambiental y personal del MAZDA6 ha mejorado, de manera significativa, con un renovado diseño del 2007, el MAZDA6 conserva los aciertos de su antecesor y los supera. En los últimos ocho anos, el MAZDA6 ha ganado mas de 130 premios en la industria automotriz, incluyendo el prestigioso premio Japonés al mejor carro del ano RJC en Noviembre de 2002.

“El MAZDA6 es uno de los modelos que ha ayudado a establecer una imagen de marca global” asevera Seita Kanai, director ejecutivo de alto rango de la Mazda responsable de I+D y la gerencia de proyectos. “Yo fui gerente de la primera generación del programa de desarrollo del modelo, y todavía siento un aprecio especial por este increíble carro. Agradezco a los más de dos millones de clientes en el mundo que han comprado el MAZDA6. Me gustaría agradecer a todos y cada uno de los clientes en persona”.

El Mazda6 es un sedan de tamaño intermedio que no actúa como tal. Ofrece lo básico como cuatro puertas, asientos para cinco pasajeros, espacio interior, comodidad y espacio para carga. El Mazda6 también posee estilo, desempeño, tecnología y pasión.

Clientes de Nanaimo, busquen en línea el nuevo MAZDA6

Los clientes Mazda pueden conocer el nuevo MAZDA6 en línea.

El diseño externo del MAZDA6 se asemeja al parachoques del RX-8. El mismo diseño que va desde la fachada, hasta los faros, sobre la abertura de las llantas delanteras, hasta la superficie de las puertas delanteras, cuenta con dos objetivos: Realza el carácter atlético de las llantas del MAZDA6 y acorta el voladizo delantero. En su interior, los usuarios Mazda pueden apreciar la cabina que cuenta con una nueva apariencia. Este nuevo estilo brinda una apariencia deportiva.

Los clientes Mazda en Nanaimo que quieran sacar provecho de las tasas de financiamiento del 0% durante el evento Mazda ” Drive for Joy”, deberán llamar al concesionario Harris Mazda al 250-758-9125.

Molinos Champion, an Ecuadorian leading feed manufacturer, is now part of the Claramark family of satisfied clients. Thanks to Claramark’s services and expertise in Google Page One Management and Spanish SEO, Molinos Champion is now positioned as the first result when the keywords “alimentos balanceados” are typed into Google.  In order to cover Ecuador’s ever-growing market, the Claramark team has also enhanced Molinos Champion’s top position by adding optimized Spanish translation and Spanish SEO techniques– Publicidad en Internet and Posicionamiento Web.

Molinos Champion is a top shrimp feed manufacturer in Ecuador that produces compound feed of high nutritional and technological value. All their operations are carried out under international standards, which is why they take pride in having the most modern plant for poultry, aquaculture and livestock feed processing.

Having over fifty years of experience as an animal  feed manufacturer has allowed them to expand their business internationally. They have successfully exported their products to many different countries. Thus the need for Spanish language SEO to position their company at the top, locally and worldwide.

Claramark’s Spanish SEO strategies have successfully boosted the sales of many businesses that have hired their services. The correct use of keywords is pivotal to a company’s position in an search engine. And that is Claramark’s specialty. When the search engine displays the first ten results, your name will be the first the user will see and click on. No matter what kind of business you own -automotive, feed manufacturer, restaurant, you name it– Claramark will bring it from the bottom up in the search engine list and position it along with leading businesses from all over the world, making it visible and accessible for the user. The results are impressive.

The web is a vast ocean, full of sites. The competition is wild and the users are constantly looking for their big catch. Claramark implements investigative and strategic resources to enhance your website with the most optimal and explicit information people are looking for. Hence, making it a big catch for search engine users.  The Claramark team is constantly investigating what people are searching for.  If you are interested in Clarmark’s Spanish SEO services, feel free to contact us.

• Carros Ford NM (position 1, page 1)
• Carros Nuevos en Albuquerque (positions 1 and 2, page 1)
• Carros Nuevos Rio Rancho (positions 5 and 6, page 1)
• Carros Nuevos NM (position 9, page 1)

This proves Claramark’s effective writing skills and SEO marketing strategies to make your business visible online and position it with just one click.  The websites that Claramark builds have no limit of content, thus allowing platform expansion and search phrases optimization.  Being ranked among the first options in a search engine in Spanish is not crucial solely to the automotive industry.

The Hispanic community grows every day, everywhere around the world.  Within the United States it is the second largest minority, and its level of evolution in Europe in the past decade is unprecedented.  The competition in the Hispanic market has undoubtedly intensified. It is imperative to integrate your business into this new emerging market and in doing so you’ll be enhancing the strengths of your business.

Since the internet is the main tool of communication for every business, being the first piece of information that a user is looking for when a key word is typed, is pivotal for the success of your corporation. As potential customers, people search to click on the first, but also the best, optimal and explicit information.  Claramark guarantees your enterprise will be the first site users will find.

The Spanish used car websites offer all of the same features and information consumers would find on an English website.  Native Spanish features can research models of interest, review photos, specifications and request pricing from local dealerships. 

The Spanish language websites were created by a joint partnership between the Pasch Consulting Group and Claramark.  Both companies have joined together to offer Internet Marketing solutions in languages other than English.

Brian Pasch, CEO of Pasch Consulting Group commented, “As I started research on Spanish language SEO strategies I was flabbergasted just how few US companies have done any Spanish SEO on their websites. The biggest surprise of all was to see that most Miami car dealers were not doing anything to cater to their Spanish speaking customers.”

The Pasch Consulting Group offers Spanish website translation services as well as Internet Marketing and social networking in Spanish.

ClaraMark will start by offering a full range of Spanish language marketing services that will include:

• Press Releases in Spanish
• WordPress Microsites/Blogs in Spanish
• Social networking link building from Spanish language websites
• Google Adwords targeting Spanish search phrases

 The new Spanish language car sites provide research tools which enable shoppers to search for vehicles according to make/model, price, vehicle type (SUV, sports car, etc.). 

According to a 2001 study conducted by the Roswell Group, seventy percent of U.S. Hispanic Internet users polled in a recent survey indicated that they planned to use the Internet during the car purchasing process. A full 84% indicated that they would be more likely to do their automotive shopping and research online if they could do so in Spanish.

According to Pasch, the research on Spanish speaking consumers in the US is a wakeup call for businesses, namely car dealers, across the country.  “I am surprised by how lackadaisical US car dealers have been in respect to marketing to native Spanish speakers.  Businesses that operate near a population center that has a concentration of native Spanish speakers should immediately begin translating their existing marketing materials in Spanish, we can help with that.”

Pasch believes that inexpensive Spanish language websites can attract additional customers that are not being tapped by competitors.  Businesses who would like more information about creating Spanish language websites can visit http://www.spanish-seo.net/  or http://www.claramark.com

Greenway Chrysler Jeep Dodge selected Claramark to translate their English used cars website into Spanish.  Claramark used WordPress to create the new website and placed the new microsite on a strong url: www.carrosusadosorlando.com. 

Two weeks after starting the new website, the site is ranking strongly for some of the targeted list of keywords.  The site is not yet completed but already it is ranking for a powerful set of keyword phrases.

Rankings as shown on May 24, 2009:

• vehiculos usados Orlando – Position #1 and 2
• coches usados Orlando – Position #2 and #3
• carros usados Orlando – Position #5 and #6
• autos usados Orlando – Position #6 and #7
• jeep usados Orlando- Position #1 and #2
• chrysler usados Orlando- Position #1 and #2
• dodge  usados Orlando- Position #1 and #2
• carros dodge en Orlando – Position #7 and #8
• carros en Orlando – Position #6

This demonstrates that Claramark’s SEO strategies and content writing skills can deliver effective search visibility for any business.  The best news of all is that the website can be edited by anyone who has basic Microsoft Word skills.  The websites that we build have the ability to add new pages of content without limit.  This allows the platform to expand to attack new search phrases with highly optimized landing pages.

The site will be completed by June 1, 2009.

Car dealers are fiercely competing for new and used car sales in English. Type into Google “BMW Cars Miami” and you will see a full list of BMW car dealers; Google Maps as well as organic listings. Now type in “carros BMW Miami” or “autos BMW Miami” and see that all but 1 or 2 dealers are invisible on Google Page one.

This is not about BMW cars since this problem spans across all brands. From my review, less than 10% of the major car dealer brands in Miami have utilized effective Spanish SEO strategies.

This issue applies to any business and industry which has not taken baby steps to add Spanish SEO strategies to their website.

Spanish SEO Strategies

The Miami BMW example represents an opportunity for us and the first Miami BMW dealer that calls us. However, this example is symptomatic of how US websites are being built. Companies that operate in areas with large segments of native Spanish speakers are missing the boat if their website does not include targeted pages to popular Spanish search phrases.

• What part of your marketing budget is allocated to reach Spanish speakers living in the United States?
• Does your business operate near communities that contain a high percentage of native Spanish speakers?

If the answer is yes, then you should reconsider retesting effective SEO strategies to get your message in front of US consumers who can read Spanish.

Spanish Internet Marketing is Alive

About six years ago there was a big buzz in the business community about marketing to “Hispanic” people in the United States. For many business owners their marketing attempts did not result in much success. I am suggesting that business owners reconsider how the Internet can be utilized to market to this growing demographic.

In April 2009, ComScore, Inc. released a report on the U.S. Hispanic Internet market, finding that the Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, as Hispanic online adoption and engagement accelerated.

“It’s well known that the Hispanic market is a growing and increasingly important segment to advertisers and marketers,” said Jack Flanagan, executive vice president of comScore Media Metrix. “However, any business attempting to effectively reach this segment needs to understand the behavior of the U.S. Hispanic online consumer as a fundamental component of their marketing and media strategies.” Read the full Comscore Press Release.

Spanish Internet Marketing

I encourage business owners to setup a series of tests to see how much incremental web traffic and sales can be added with just a little attention to Spanish SEO. My initial testing looks very promising so if you are looking for new ideas to grow sales, this is one not to miss.

The Pasch Consulting Group will be offering Spanish website translation services as well as Internet Marketing and social networking in Spanish.

ClaraMark will start by offering a full range of Spanish language marketing services that will include:

• Press Releases in Spanish
• WordPress Microsites/Blogs in Spanish
• Social networking link building from Spanish language websites
• Google Adwords targeting Spanish search phrases.

If your business could benefit from additional exposure to native Spanish speakers, please contact Claramark for additional details. We can translate your marketing materials, your existing website and press releases into Spanish at a very affordable cost.

Special Promotion

We are offering a special promotional rate for all project that are contracted by May 31, 2009 to coincide with our official launch date.  We believe that inexpensive Spanish language websites can attract additional customers that are not being tapped by your competitors.  This applies to any business that operates near a population center that has a concentration of native Spanish speakers.

Research shows that native Spanish speakers with search for some things in English and other things in Spanish.  Spanish speakers visit Spanish news websites as well as Spanish social portals.  Why not have both languages covered for your business.  Why not have your press releases show up on Spanish language news portals?

For example, if you were a car dealer in Miami, wouldn’t you want to be on Google Page one for a used car search like “autos usados Miami”?  believe it or not, most Miami car dealers are not optimized for this very common search phrase.

If you were a dentist, a doctor or a lawyer and have bilingual staff to answers calls from new customer, wouldn’t you want to greet consumers online in Spanish if that was their preference?

If you would like to test this concept and market your business in Spanish in your local area, we can design a Spanish website/microsite and combine an initial press release package for as little as $1,000.

If you are interested, send me an email and we can discuss how we can help your business increase its appeal to the Spanish speaking demographic in your area.   Contact us at:  info@claramark.com