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Due to the ever-growing Hispanic community in New Mexico, Don Chalmers Ford in Rio Rancho, NM hired Claramark’s Spanish SEO services to optimize and translate their website and implement an online marketing strategy.  As a result, their annual sales have increased their demand around the Albuquerque area, and their recognition among the Hispanic community has peaked to new levels.  Don Chalmers Ford of NM is ranked among the first websites online on page 1 of the main search engines when the following key words are entered:

• Carros Ford NM (position 1, page 1)
• Carros Nuevos en Albuquerque (positions 1 and 2, page 1)
• Carros Nuevos Rio Rancho (positions 5 and 6, page 1)
• Carros Nuevos NM (position 9, page 1)

This proves Claramark’s effective writing skills and SEO marketing strategies to make your business visible online and position it with just one click.  The websites that Claramark builds have no limit of content, thus allowing platform expansion and search phrases optimization.  Being ranked among the first options in a search engine in Spanish is not crucial solely to the automotive industry.

The Hispanic community grows every day, everywhere around the world.  Within the United States it is the second largest minority, and its level of evolution in Europe in the past decade is unprecedented.  The competition in the Hispanic market has undoubtedly intensified. It is imperative to integrate your business into this new emerging market and in doing so you’ll be enhancing the strengths of your business.

Since the internet is the main tool of communication for every business, being the first piece of information that a user is looking for when a key word is typed, is pivotal for the success of your corporation. As potential customers, people search to click on the first, but also the best, optimal and explicit information.  Claramark guarantees your enterprise will be the first site users will find.

Native Spanish speakers in the US looking to buy a used Chevy can now visit www.autosusadoschevy.com  to request used Chevy car price quotes from local dealers.  Used car buyers looking for a Chevy who prefer to research car specifications and security features in Spanish can now do so in their language.

The Spanish used car websites offer all of the same features and information consumers would find on an English website.  Native Spanish features can research models of interest, review photos, specifications and request pricing from local dealerships. 

The Spanish language websites were created by a joint partnership between the Pasch Consulting Group and Claramark.  Both companies have joined together to offer Internet Marketing solutions in languages other than English.

Brian Pasch, CEO of Pasch Consulting Group commented, “As I started research on Spanish language SEO strategies I was flabbergasted just how few US companies have done any Spanish SEO on their websites. The biggest surprise of all was to see that most Miami car dealers were not doing anything to cater to their Spanish speaking customers.”

The Pasch Consulting Group offers Spanish website translation services as well as Internet Marketing and social networking in Spanish.

ClaraMark will start by offering a full range of Spanish language marketing services that will include:

• Press Releases in Spanish
• WordPress Microsites/Blogs in Spanish
• Social networking link building from Spanish language websites
• Google Adwords targeting Spanish search phrases

 The new Spanish language car sites provide research tools which enable shoppers to search for vehicles according to make/model, price, vehicle type (SUV, sports car, etc.). 

According to a 2001 study conducted by the Roswell Group, seventy percent of U.S. Hispanic Internet users polled in a recent survey indicated that they planned to use the Internet during the car purchasing process. A full 84% indicated that they would be more likely to do their automotive shopping and research online if they could do so in Spanish.

According to Pasch, the research on Spanish speaking consumers in the US is a wakeup call for businesses, namely car dealers, across the country.  “I am surprised by how lackadaisical US car dealers have been in respect to marketing to native Spanish speakers.  Businesses that operate near a population center that has a concentration of native Spanish speakers should immediately begin translating their existing marketing materials in Spanish, we can help with that.”

Pasch believes that inexpensive Spanish language websites can attract additional customers that are not being tapped by competitors.  Businesses who would like more information about creating Spanish language websites can visit http://www.spanish-seo.net/  or http://www.claramark.com

Greenway Chrysler Jeep Dodge selected Claramark to translate their English used cars website into Spanish.  Claramark used WordPress to create the new website and placed the new microsite on a strong url: www.carrosusadosorlando.com. 

Two weeks after starting the new website, the site is ranking strongly for some of the targeted list of keywords.  The site is not yet completed but already it is ranking for a powerful set of keyword phrases.

Rankings as shown on May 24, 2009:

• vehiculos usados Orlando – Position #1 and 2
• coches usados Orlando – Position #2 and #3
• carros usados Orlando – Position #5 and #6
• autos usados Orlando – Position #6 and #7
• jeep usados Orlando- Position #1 and #2
• chrysler usados Orlando- Position #1 and #2
• dodge  usados Orlando- Position #1 and #2
• carros dodge en Orlando – Position #7 and #8
• carros en Orlando – Position #6

This demonstrates that Claramark’s SEO strategies and content writing skills can deliver effective search visibility for any business.  The best news of all is that the website can be edited by anyone who has basic Microsoft Word skills.  The websites that we build have the ability to add new pages of content without limit.  This allows the platform to expand to attack new search phrases with highly optimized landing pages.

The site will be completed by June 1, 2009.